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Ownership based loyalty

How Malbon Golf leveraged customer ownership to triple in size with Overflo

Problem

10% off just doesn't cut it anymore. Customers expect more.
Noisy
Customers have hundreds of options
inauthentic
Loyalty point programs are transactional and inauthetic

What did Malbon do?

Empowered their customers to be active participants
Doubed down their customer value
Built a community
Introduced Buckets Club
Welcome to the Buckets Club

Where Golf Meets Digital Experiences. Immerse yourself in our exclusive Digital Country Club by Malbon Golf, where you can join a passionate community of golf enthusiasts who share our unwavering love for the game.

Solution:

Nifty Bridge partnered with Malbon Golf to build their ownership offering: Buckets Club.

Where Golf Meets Digital Experiences.
 
Digital Country Club by @malbongolf:  a passionate community of golf enthusiasts... blends the traditional sport of golf with captivating digital experiences, featuring members-only tournaments and a wide range of exclusive benefits.

Building Buckets Club

Malbon created a global community of owners.
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Launching Buckets Club

Members own a piece of Malbon's brand by joining their VIP program.

Adding exclusive benefits:

-Early Access & discounts
-Buckets Club storefront
-Partnership collabs
-Golf tournaments

Community

Buckets Club became a passionate community of golfers.

Partnerships

They brought additional value to owners by partnering with Top Golf and more brands.

"Your Token also doubles as a membership to an elite members-only group of golf and metaverse enthusiasts
with tons of perks…"
— FOUNDER OF MALBON GOLF

Why Ownership:

AOV
Owners spend 3x more than the average customer
REFERRALS
Owners are 5x more likely to refer a friend 
ENGAGEMENT
Owners have a higher brand affinity and lower churn risk
Malbon turned their customers into owners with Overflo
Drive customer lifetime value with Overflo
Learn More